Selected engagements illustrating how founders and senior leaders work with HERIO during periods of regional growth and expansion.
We help leaders navigate real on-the-ground operating conditions, including hiring constraints, compliance boundaries, cultural dynamics, and local decision-making norms — so plans reflect how the market works.
We design and execute commercial growth strategies grounded in local market realities — defining target segments, value propositions, and go-to-market motions that convert intent into revenue, not just pipeline.
We define and execute focused 90-180 day operating plans designed to create immediate traction, establish momentum, and deliver realistic ROI while preserving optionality for scale.
We operate effectively within constrained or evolving budgets, prioritizing actions that compound impact over time rather than consume resources prematurely.
We build and activate trusted networks across industries, chambers, operators, and senior talent to accelerate access, credibility, and execution in unfamiliar or fragmented markets.
We act as a true operating partner — thinking alongside leadership, taking ownership of outcomes, and remaining accountable through execution rather than advisory distance.
Regional Operations & Team Build-out
Built Cornerstone’s SEA operations from the ground up, scaling from a single founder-led presence to a multi-function team covering delivery, sales, and operations. Worked closely with leadership on operational structure, hiring, and execution discipline to support regional growth.
Business Development & Strategic Partnerships
Supported commercial expansion and partnership development across Singapore and Europe. Worked with leadership to refine positioning, engage enterprise clients, and translate technical capability into clear commercial narratives for regional decision-makers.
Go-to-Market & Revenue Growth
Launched and led Timelapse in SEA, focusing on enterprise and real-estate clients. Developed the local sales motion, oversaw operational execution, and expanded service offerings to support long-term client retention and revenue growth in a highly relationship-driven market.
Market Entry & Business Development
Supported the launch and scale-up of Adilstone’s Vietnam operations from zero local presence. Built the initial commercial pipeline, secured strategic clients across healthcare and education, and established partnerships with embassies and chambers of commerce. Led the business to sustained profitability and long-term market positioning.

Market Entry & Scalibility
Led the introduction and deployment of MobieSkill, a mobile-first workforce training platform powered by MobieTrain. Supported enterprise and multi-site organizations with training rollout, localization, adoption strategy, and integration into existing HR and operational workflows. Focused on practical upskilling, compliance, and frontline performance at scale.

Interim Leadership & Go-to-Market Execution
Served as Interim CEO during its inception and foundation period. Led go-to-market execution, enterprise pilots, and partnerships with regional groups. Oversaw team build-out, P&L responsibility, and early customer traction across Vietnam.
Operational & HR Market Entry Advisory
Advised Ahlers’ leadership on market entry with a specific focus on operational setup, HR, and payroll structuring. Provided guidance on regional business realities & local relationships. Supported payroll consulting, offshore payroll models, tax considerations, and legal entity setup to ensure compliant and practical market entry. Worked exclusively in an advisory capacity, without commercial or business development involvement.
Operational Scaling & Market Expansion
Led team scaling and operational alignment between Vietnam and Belgium. Supported revenue growth through business development, market expansion, and cross-border execution. Worked closely with executive leadership to optimize structure, improve efficiency, and support sustained growth.
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