Adilstone Group
Aligning Global Identity with Local Impact
Adilstone Group, a US-based recruitment and staffing firm, wanted to establish a presence in Vietnam but faced challenges in understanding the local talent market, labor laws, and cultural dynamics. Beyond operations, the deeper challenge was aligning their global identity with a strategy that fit Vietnam’s unique environment.
HERIO designed a complete market-entry, business development and recruitment strategy that connected Adilstone’s vision with the realities of the Vietnamese market. We conducted a detailed market study, created a recruitment framework for high-value placements in healthcare, technology, and executive search, and drove strategic partnerships that embodied both local insight and global standards. By shaping a company culture rooted in clarity and trust, we strengthened business development and built brand credibility that resonated locally and internationally.
The result: Adilstone Vietnam launched with a fully operational recruitment structure, achieved profitable growth, secured high-profile client wins, and forged lasting partnerships. Most importantly, Adilstone didn’t just enter Vietnam — they established an identity as a credible, trusted leader in executive recruitment.
Cornerstone Group
Building a High-Performing Development Hub in Vietnam
Cornerstone Group, an Australian IT and software solutions provider, set its sights on Vietnam but faced significant challenges: recruiting top talent, establishing strong operational leadership, and scaling effectively while staying connected to its Australian headquarters. The task wasn’t just about expansion — it was about creating a team identity in Vietnam that reflected Cornerstone’s global standards.
HERIO, led by Gauthier, built a high-performing software development team from the ground up — recruiting top-tier local talent and ensuring both technical excellence and cultural alignment. We designed an operational framework to bridge business practices between Vietnam and Australia, delivered leadership training that fostered collaboration across borders, and optimized HR processes, compliance, and employer branding to attract and retain Vietnam’s best IT professionals.
Result: Within 12 months, Cornerstone Vietnam launched as a fully operational development hub, delivering projects faster, improving workflow efficiency, and reducing costs. More than expansion, Cornerstone established itself as a trusted IT employer in Vietnam’s competitive market — with a team identity that truly reflected its vision and values.
Ahlers Logistics
Aligning People, Culture, and Growth in Vietnam
Ahlers, a Belgian logistics and supply chain provider, sought to expand operations in Vietnam but faced key challenges: navigating local labor laws, structuring payroll, and integrating Belgian leadership with a Vietnamese workforce. Beyond compliance, the real need was creating a shared organizational identity that connected two cultures.
HERIO provided comprehensive HR and workforce advisory services — delivering market insights, building a compliant payroll and tax structure, developing tailored HR policies, and guiding recruitment and retention strategies. Just as importantly, we helped bridge cultural expectations, ensuring Belgian and Vietnamese teams could collaborate with trust and clarity.
Result: Ahlers established a cost-effective HR and payroll framework, reduced administrative and legal risks, improved talent attraction and retention, and strengthened collaboration between teams across borders — positioning the company for sustainable growth in Vietnam.
Timelapse SEA
From Market Entry to B2B Growth in Vietnam
Timelapse SEA, an Australian B2B SaaS consultancy, set out to expand into Vietnam but faced key hurdles: adapting its business model, structuring compliant operations, and securing high-value corporate clients. The challenge was more than setup — it was about shaping a local identity that fit Vietnam’s market while staying aligned with Timelapse’s global vision.
HERIO, led by Gauthier, delivered a full market-entry strategy — establishing a legal entity in Vietnam, developing a client acquisition plan targeting top corporate accounts, and adapting the business model to local regulations and demands. We built a scalable operational framework, optimized sales and service systems, and advised on compliance, finance, and cross-cultural operations to ensure both legitimacy and sustainability.
Result: Timelapse SEA launched in Vietnam with a fully compliant legal structure, secured key corporate clients, improved operational efficiency, and built a sustainable business model. The company is now positioned as a trusted B2B consultancy in Vietnam, with the foundation for long-term regional growth.
Asia White Collar
Elevating Identity to Compete Globally
Asia White Collar (AWC), a Vietnamese recruitment and HR consulting firm, sought to strengthen its B2B positioning, expand into high-value industries, and attract multinational clients. While strong locally, AWC needed a clearer identity and strategy to stand out against global competitors and serve international businesses at scale.
HERIO developed a targeted growth strategy, focusing on technology, education, and healthcare sectors. We delivered market insights, refined recruitment and executive search processes, and advised on talent pipeline development to align AWC’s services with international standards. By fostering strategic partnerships and strengthening organizational identity, we positioned AWC as a trusted partner for foreign businesses entering Vietnam.
Result: AWC was repositioned as a premium B2B recruitment and HR consultancy, secured long-term multinational contracts, improved operational efficiency, and achieved sustainable revenue growth — gaining recognition as a credible player in Vietnam’s competitive HR sector.
Positive Thinking Company (formerly PYCO Group)
Driving Cross-Border Alignment and Business Growth
PYCO Group, a Saigon-based digital consulting and software development company, wanted to scale its Vietnam operations but faced challenges in cross-border collaboration, business development, and leadership retention. The deeper need was aligning the company’s identity between Belgium and Vietnam — ensuring consistent culture, leadership, and client engagement across two very different contexts.
HERIO delivered a targeted growth strategy by establishing structured communication frameworks between headquarters and local teams, improving efficiency and decision-making. We spearheaded business development efforts, identifying high-value partnerships, leading negotiations, and securing long-term client contracts. At the same time, we provided leadership mentorship and retention strategies, strengthening PYCO’s internal capabilities and building a high-performance culture that could sustain growth.
Result: PYCO achieved smoother cross-border operations, secured new client acquisitions, expanded revenue streams, and developed a stronger leadership pipeline — positioning itself as a trusted digital consulting partner for European and international enterprises in Vietnam.