If you are a Singapore-registered SME with annual turnover below S$100 million or fewer than 200 employees, your engagement with HERIO may qualify for up to 50% co-funding through Enterprise Singapore's Market Readiness Assistance grant.
The MRA grant supports Singapore companies entering new overseas markets, covering eligible third-party costs up to S$100,000 per new market. HERIO's go-to-market services fall directly within the grant's eligible activities.
This means the cost of your Vietnam market entry engagement may be significantly reduced before we even begin. Reach out before we start scoping so we can structure your engagement correctly from day one.
For the full application process, eligibility criteria, and supportable activities, visit Enterprise Singapore's official MRA grant page.
Capped at S$50,000 per new market.
Identification of Potential Overseas Partners: identify franchisees, distributors, JV partners, and logistics partners in Vietnam.
In-market Business Development: engage outsourced business development services on the ground in Vietnam. This is the primary category under which HERIO engagements qualify.
Overseas Marketing Presence: deploy an employee overseas to conduct business development in the target market.
Capped at S$20,000 per new market.
Overseas Marketing & PR: conduct a marketing or PR campaign to promote your products and services in Vietnam.
Overseas Physical & Virtual Trade Fair: participate in overseas trade fairs to build market presence.
Capped at S$30,000 per new market.
Market Entry: apply for overseas incorporation, IP protection, trade credit insurance, tax structure planning, and agreement drafting in Vietnam.
Singapore MRA Supportable Activities (pdf)
DownloadWe identify which MRA categories apply to your objectives and structure the engagement accordingly. This happens before any application is submitted.
You submit your MRA application via the Business Grants Portal at businessgrants.gov.sg. Enterprise Singapore approval must be in place before HERIO commences any work. This is a hard requirement, not a formality.
We prepare the formal consultant's proposal required as part of your grant application documentation. This is one of the key supporting documents Enterprise Singapore will assess.
At project close, you submit your claims supported by HERIO's progress reports, meeting records, and documented outcomes. We structure every engagement to meet MRA deliverable requirements from day one.
The first conversation is free. Reach out before we begin scoping and we will help you understand what qualifies and how to structure your engagement correctly from the start.
Disclaimer: Grant approval is subject to Enterprise Singapore's assessment and eligibility criteria. HERIO is not an accredited grant consultant and does not guarantee approval. We will support your application with the required documentation and structure every engagement to meet MRA deliverable requirements from day one.
Important: MRA approval must be obtained before any project activity commences. Reach out before we begin scoping.